There is a magic moment between wet & dry hair when your hair looks perfectly straight and beautifully aligned. But as it dries, it starts to puff up and lose shape. Sunsilk expert Yuko Yamashita has co-created Sunsilk Perfect Straight, the ideal shampoo for straight hair every day. Its breakthrough Straight-Lock technology to actively control and hold every strand perfectly aligned as it dries. It penetrates deep within the hair fiber, reducing frizz and straightening strands, keeping them fully aligned as they dry. Experience unbeatably straight hair that is shiny, smooth and gorgeous, right from the shower.