Buy good, Do real good.

#1 FRESHNESS BRAND IN ASIA! | 60 DAYS BATTERY LIFE - LONGEST IN THE MARKET | 60 DAYS

WHY SONIC EXPERT?

*8X more plaque removal than a manual toothbrush

TOOTHCARE TACTICS

Fuss-free Skincare Hacks for Men →


Gone are the days of lengthy and elaborate regimens; instead, modern men seek fuss-free solutions that deliver results without eating into their precious time. Read...

5 Skincare Products to Combat Dry and Flaky Skin →


 Dry and flaky skin can be not only a cosmetic concern but also uncomfortable and sometimes even painful. However, with the right skincare products, you...

Build your own K-beauty routine according to your skin type →


With the Korean skincare philosophy sweeping the globe, there's no better time to delve into the art of crafting a personalised routine based on your...

NEW beauty quiz!